Under The Milky Way is also partnering in the following projects below.
Current
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IPEDA (Independant Pan-European Digital Association) | |
| Founded in 2009, IPEDA is a non-profit association dedicated to helping its members (Film Producers, Distributors, Sales companies, VoD Platforms, broadcasters and professional associations) in film distribution and marketing, while being dedicated to the advancement of the European Film Industry in the digital age. IPEDA’s objectives respond to real business needs from its members looking to work together and strengthen the Film and VoD industries in Europe. IPEDA is dedicated to increasing the cross-border circulation and monetization of content, providing market and research information to all stakeholders of the film industry, and sustaining a healthy development of VoD distribution models to the service of the independent film industry. Providing market and research information to all stakeholders of the film industry, Sustaining a healthy development of VoD distribution to the service of the independent film industry professionals. IPEDA’s objectives respond to real business needs from its members looking to work together and strengthen the Film and VoD industries in Europe. IPEDA is dedicated to increasing the cross-border circulation and monetization of content, providing market and research information to all stakeholders of the film industry, and sustaining a healthy development of VoD distribution models to the service of the independent film industry. | ||
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Walk This Way |  |
| Launched in 2015, Walk This Way (WTW) is a Creative Europe / MEDIA supported project whose core objective is to broaden the exploitation of European films on new markets through cross-border Video on Demand (VoD) distribution. The action consists in the aggregation and straight-to-VOD distribution of a diversified film catalogue on the most prominent VOD platforms in Europe, Japan, United States, Canada and Latin America.To date, 157 films have been released more than 40 territories. WALK THIS WAY is a model of cooperation, transversality and transparency for efficient pan-European film distribution. For this third edition, Walk This Way will distribute 26 movies in more than 47 territories, which will require the creation of 180 subtitles. Each film will be available in an average of 8 territories on referenced global platforms (iTunes, Google Play, Amazon, Sony) as well as leading local platforms such as Tf1, Universciné, Filmin or Flimmit. | ||
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My French Film Festival / UNIFRANCE(depuis 2013) |  |
| My French Film Festival (MyFFF) is a yearly event running for one month as of the 15th of January. The Festival was created and is being managed by Unifrance, an association in charge of promoting French Cinema on a global basis.Under The Milky Way is a partner of the festival by ensuring the distribution of all films on global VoD platforms. During the whole festival, international audiences have access to 10 features and 10 shorts in French with localised subtitles in North America, Latin America, Japan, Australia, and in approximately 30 countries in Asia and Africa.The selection of theatrically-released first and second features allows for a worldwide showcasing of new generations of filmmakers; thus highlighting the diversity of French Cinema. | ||
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GLOBAL NOMADS | 
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| On World Refugee Day (June 20), the Global Nomads initiative consists in the aggregation and release of films about refugees and emigration on major VOD platforms, like iTunes, to create awareness among younger audiences. With the support of Creative Europe, Way Film Translation (Berlin) produced 70 subtitles in more than 10 languages for the films part of Global Nomads. Under The Milky Way handled aggregation and deliveries. Social media campaign (Facebook, Twitter, YouTube, Google Ads, newsletters, blogs, interviews and articles), was coordinated with the digital film marketing agency Alphapanda. | ||
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YOUNG AUDIENCE AWARD / European Film Awards |
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| The EFA YOUNG AUDIENCE AWARD presents three European films to 12-14-year-old audiences across Europe. They watch the nominated films and act as a jury, voting for the winner right after the screenings. In a truly European vote, jury speakers then transmit the national results live via video conference to Erfurt (Germany) where the winner is announced in an award ceremony streamed live on this website. In 2018, UMW will be in charge of managing the digital release of all the YAA nominated films for the last 3 years in the 27 European countries. | ||
Past
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SOLARIS / Telefilm Canada (depuis 2017) |  |
| SOLARIS’s objective is to broaden the exploitation of Canadian films on new markets through cross-border Video on Demand (VoD) distribution. The action is supported by Telefilm Canada and the Talent Fund, and aims to distribute 150 films over a period of 3 years starting in 2017 with 20 films. The action consists in the aggregation and Direct-to-VOD distribution of a diverse film catalogue on the most prominent global VOD platforms (iTunes, Google, Amazon, Microsoft, etc.) and local platforms (Comcast in the US, Sky in the UK, TF1 in France, Téléclub in Switzerland) in a maximum of territories. The action ensures the creation of adapted marketing and promotional campaigns. Telefilm Canada and the Talent Fund’s subsidy is used to cover subtitling, encoding and delivery expenses as well as marketing and PR campaigns | ||
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DOK.INCUBATOR | |
| Cooperation between DOK.incubator and IPEDA (Independent Pan European Association) to support documentary filmmakers, who are participants in the project DOK.Incubator Workshop UMW is in charge of digital encoding, and will manage the international release of the titles, that will win the Dok.Incubator award each year. | ||
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Working_(SUB)_Titles | |
| The Working_(SUB)_Titles action aims to find concrete, operational and industrial solutions to reduce the costs of producing subtitles (ST), and allow EU films to be distributed on VoD platforms across multiple countries (especially those listed as low capacity production countries).The action will also manage the distribution of the films on the most prominent VoD platforms in the EU. Finally, it will coordinate the marketing and promotional strategy for the films to reach the widest possible audience in the targeted countries.Specific objectivesThe specific objectives of the actions are to: Source and build a coherent film offer, Identify and manage resources for ST production in professional translator communities, Create an innovative workflow for evaluating / monitoring / ingesting STs and finally deliver quality digital packages to VoD platforms, Promote the film offer on VoD to targeted audience on both a local and a global approach, using a mix of VoD marketing and promotional tools. | ||
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IPEDA Canada (2013-2015) | |
| IPEDA CANADA was a pilot project for the commercial exploitation on feature films and documentaries VOD platforms covering multiple territories/languages. A “wide availability” test concept. The initiative was a research project undertaken by Telefilm Canada and SODEC aimed at stimulating the development of new digital marketing skills on global VOD (video on demand) platforms. The project was conducted in partnership with IPEDA, represented in Canada by Under The Milky Way (UMW), an accredited aggregator for major global digital platforms. IPEDA Canada was designed to test the correlation between a title’s sheer availability on major digital retail platforms and its consumption. In other words, the test concept was to make a title very widely available and then to measure the consumption induced merely by doing so. | ||
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IPEDA MUNDUS / Irish Film Board (2013-2014) |  |
| The Irish Film Board’s mission is to support and promote Irish film, television and animation through fostering Irish artistic vision and our diverse creative and production talent, growing audiences, and attracting filmmakers and investment into the country. The project, called IPEDA MUNDUS, coordinated by IPEDA, aimed to distribute European films that have not yet been released in the United States. Through Under The Milky Way, IPEDA MUNDUS offered the selected Irish rights holders the possibility to distribute their films on the most prominent VOD platforms in the United States, such as iTunes, Google, Amazon, etc. This pilot project aimed to support a maximum of 5 titles and has operated with a total budget of €21,000. The fully subsidized budget covered all technical encoding and delivery costs (trailer included). An amount allocated to the marketing of these titles has also been accounted for. | ||
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IPEDA MUNDUS / Swiss Films |  |
| The SWISS FILMS Foundation is the promotion agency for Swiss filmmaking. As a partner to Swiss filmmakers, it reinforces the visibility and positive awareness of Swiss filmmaking at home and abroad. The project, called IPEDA MUNDUS, coordinated by IPEDA, aimed to distribute European films that have not yet been released in the United States. In close cooperation with SWISS FILMS, Under The Milky Way has selected and aggregated 10 Swiss films for VoD exploitation in North America. | ||
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The TIDE Experiment | |
| The TIDE Experiment exists since 2012 and consists in the strategic coordination of multi-territorial releases of films on Day-and-Date (simultaneous or quasi simultaneous VoD and theatrical releases) and, as of 2015, on Festival-to-Date (simultaneous or quasi simultaneous VoD and festival releases) with an articulated and transversal distribution and marketing strategy. The TIDE Experiment’s main objective is to contribute to the circulation and promotion of European films in the current context of transition is distribution models. TIDE’s added value compared to the situation of the current running of audiovisual markets relies in the implementation of the following solutions to some of the current problems of film distribution in Europe. The TIDE Experiment is geared in a fluid collaborative process involving several European companies in a multi-territory approach. This methodology was successfully tested during four years and continuously improved throughout the years. | ||